What is Blogger Outreach, how does it work and why do you need a blogger outreach service? In this article, I will answer all your questions.
WHAT IS BLOGGER OUTREACH?
Bloggers Outreach (aka influencer marketing) is the promotion of brands (goods and services) through bloggers and social media influencers. Simply put, a way to reach a target audience using bloggers who have influence on that specific audience.
Bloggers and influencers have subscribers, followers, and readers, they are influential people to whom people pay attention.
WHO CAN BE CALLED A BLOGGER OR INFLUENCER?
A Blogger can be an influencer on any platform, whether it is Facebook, Twitter, Tick Tok, or a custom blog like Rindx. The main feature is the influence on other people. The number of this group of people can be anything from hundreds of followers to millions of fans and subscribers.
CATEGORIES OF BLOGGERS AND INFLUENCERS
- Creators: Those who create content, publish online and share it with their audience.
- Celebrities: Those who have become famous due to frequent mentions in the media and on other platforms popular platforms. Celebrities also include famous people who have achieved success in any field: musicians, actors, athletes, models, and fashion designers.
- Micro-influencers: Influencers in specific niches.
- Macro-influencers: Influencers with huge audience from multiple niches.
- Nano influencers: Bloggers with a small audience, but having a strong influence on their fans.
- Experts: Bloggers who are professionals in specific fields, to whom both colleagues and potential clients pay attention.
BLOGGER OUTREACH STRATEGY
Bloggers Outreach (influencer marketing) is a digital marketing approach that uses recommendations and product placement by bloggers. More briefly, Influencer Marketing is a way to promote products or services through influencers. An influencer is a person, brand, or group of people who are able to influence the behavior and decisions of their audience. The main strategy of this type of marketing is native and unobtrusive communication through recommendations.
The concept of “blogger outreach” is based on the hypothesis that consumers are more likely to trust the recommendations of influencers.
WHO NEEDS A BLOGGER OUTREACH SERVICE?
With the growing population of internet and social media users, influence marketing is no more for just consumer brands, but for businesses including B2B (Business to Business) and B2G (Business to Government) in all niches, because many B2B and B2G organizations now develop impact programs with niche experts that can help shorten sales cycles and lead to higher closing rates.
Therefore, if your company offers quality products or services that customers need, If your business needs awareness, if increasing loyal fans means anything to your brand, then blogger outreach strategy will work for you.
DOES BLOGGER OUTREACH REALLY WORK?
In the world of digital advertising, there is nothing stronger than the right words and graphics. Researches and statistics from large agencies and institutions show that not less than 85% of customers tend to trust reviews and recommendations more than ordinary or direct advertising.
This fact is the reason we see brands trying to get positive reviews and endorsements from influencers. This trend proves the effectiveness of Blogger outreach (influence marketing). It can significantly promote your business and help increase customer loyalty for your brand.
BENEFITS OF BLOGGER OUTREACH TO BRANDS
- INCREASES BRAND AWARENESS
Studies have proved that buyers in most cases make a choice in favor of a product from a brand previously known to them, and are reluctant to buys from companies they don’t know earlier. The more often people hear about your brand, its advantages, and values, the easier it will be to promote and sell products. This is equally relevant for large, medium, and small businesses. How do people find out about your brand? Bloggers and influencers can help create awareness for your brand.
- MOTIVATES PEOPLE TO TRY NEW PRODUCTS
If a company or brand develops an interesting product but potential customers don’t want to try it, because the company is new to the market. Bloggers and influencers can help people understand what the product is and how to use it. In this case, you can partner with bloggers to test and show people how it works or what the product does. The product and company may be new, but the bloggers are already known to them and they will pay attention.
- INCREASE ENLIGHTENMENT OF AUDIENCE
Blogger outreach gives brand’s audience a greater knowledge and understanding about products, services, and the industry. This helps in establishing the brand as an authority in the niche.
This benefit of blogger outreach is highly relevant for high-tech brands.
- INCREASE SALES
Although a post mentioning a brand looks like a recommendation, it is an advertisement, and most of the audience understands this. Advertising from a blogger helps to increase sales. Bloggers Outreach also helps in increasing subscribers on social media and building the desired brand image that brings long-term value.
WHY DO YOU NEED A BLOGGERS OUTREACH SERVICE?
A huge advantage of Influence marketing is that it is suitable for any kind of business. No matter how narrow your niche is and how much money you are willing to spend on brand promotion, there will always be a blogger (Influencer) who will be perfect for your goals.
But in order to effectively collaborate with bloggers, you need to draw up a technical specification, develop a marketing strategy, and then find the bloggers for the execution. You can do this yourself by spending time searching the web for bloggers, then sending mails to contact them, waiting for responses, and then sorting replies or by working with a blogger outreach service like Bloggers Gratis to easily get bloggers based on your specified criteria.
FINAL THOUGHT ON BLOGGER OUTREACH SERVICE
Influence marketing is about forming people’s opinions about products and services with the help of other influential people.
Bloggers Gratis is a blogger outreach service that focuses on connecting companies with quality bloggers and influencers. Our blogger outreach service can make famous creators your brand ambassador.