In this post, we will show you how to grow your brand’s influence and make money on other people’s subscribers.
It is called, Influence marketing – the promotion of goods and services through influential bloggers and opinion leaders.
Bloggers and Brands collaboration has recently become a popular strategy for both large brands and small companies.
It is believed that consumers trust the opinion of the people whose blogs they read more than standard advertising formats.
Some subscribers of video bloggers even say standard ads are annoying and distracting.
Entrepreneurs and experts in the field of influencer marketing believe it is much effective to partner with bloggers when trying to grow your brand influence.
WHY WORK WITH BLOGGERS TO PROMOTE YOUR BRAND
Today, collaborating with bloggers is considered one of the most effective methods for promoting business. Advertising with the participation of bloggers allows you to convey your brand’s message to a target audience and form a positive opinion about your brand to grow your brand’s influence and boost sales.
And it is not necessary to work with bloggers with a huge number of subscribers. Even partnering with bloggers with a small audience, quality content and can work wonders for your brand.
But finding a blogger who suits your brand and is interested in your offer might be a challenge.
It is important to work with bloggers and influencers with subscribers and content that are relevant to your business and the products you offer.
What happens when bloggers mention your brand or share your brand message?
- Active users who constantly monitor new entries – here you can find your target audience
- Products and services will be more recognizable – subscribers believe the opinion of influencers
- The ad will be native; this means that it will naturally fit into the posts, subconsciously increasing the trust in it.
Tip on working with Bloggers
When working with bloggers and influencers, Brands should discuss in detail all the nuances before the sponsored posts are published, get them to understand your goal for the project, be clear on the timing of posting posts, tell them whether there will be sweepstakes, giveaways, and so on.
HOW TO WORK WITH BLOGGERS FROM BLOGGERS GRATIS
Bloggers are unlikely to agree to barter or post-paid (work and get paid later) form of compensation since they sometimes need funds to maintain their profile.
The cost of blogging assignment is determined by brands together with the bloggers, this makes it is possible for prices to change based on negotiation.
- Promotion Goals:
Your picture of how successful promotion should look is to be taken into account, but you should not impose this opinion on the Bloggers for mandatory execution. Sometimes, it is better for the bloggers to use their own style for which their subscribers appreciate them.
- Appreciate honest reviews:
Advertising is not all about echoing the positive features of your products only. Give bloggers an opportunity to express their opinion about the product, including those with disadvantages. It will look natural and confidential, and the identified advantages and positive features will interest the audience more.
HOW TO CHOOSE BLOGGERS TO PROMOTE YOUR BRAND
To choose bloggers for successful partnerships and good results, you can use different methods. If you have a business, you may have already heard about bloggers publishing content on topics related to your business. In this case, you can try to contact them via their blog or social media page.
An online platform like Bloggers Gratis that collects information about famous bloggers can also be useful in this matter.
Bloggers Gratis is not totally free for Brands, we take a very small token from brands to connect them with Bloggers and Influencers, but we have collected detailed information about the creators and influencers in our network, including the activity of their subscribers. On our platform, bloggers usually provide all the necessary information so that it is easier for brands to choose the appropriate bloggers for the best result based on the criteria specified by both the bloggers and brands.
When choosing a blogger, it is important to keep in mind that if you have a small business, you should not start working with bloggers who have a huge audience. This is due to the fact that their subscribers often do not pay attention to such ads. Also, the age and interests of subscribers may differ, so the products may not be interesting to everyone. For this reason, it is recommended to select more than one local bloggers and let different voices talk about your brand to their audience.
HOW TO FIND BLOGGERS TO PROMOTE YOUR BRAND
To connect with bloggers, influencers, publishers, and creators for your brand promotion, submit a request on Bloggers Gratis based on the niche, language, location, keywords, prominence, platforms, and other criteria you wish.